South African wine exports to the UK have increased by 26% in the past 6 months.
Mike Dennis reports on the Talking retail website that South Africa is the fastest growing category in the UK off-trade market.
Dennis further states that global exports of South African wine are up 31% by volume from January to July 2008, when compared to the same period in 2007. The UK, South Africa’s number one export market, has seen an increase of 26% during this period, giving the UK a 27% share all South African wine exports.
Jo Mason, UK market manger, Wines of South Africa, said: “It is fantastic to see South Africa performing so well in one of its most established export markets. The country enjoys an enviable image in the minds of UK consumers and the quality and value for money the country offers is clearly having an impact.
Brands with strong African roots are establishing it in the UK wine market. Kumkani is one of the prime examples.
Kumkani is derived from the Xhosa word Umkumkani. Xhosa is one of the 11 official languages of South Africa. Nelson Mandela, the world’s most famous Xhosa could aptly be referred to by the word Umkumkani, which means regal.
The Southern Star website indicate that the terroir of the region allows grapes to develop with rich full flavors. These have been captured by the wine making team to create a range of superbly balanced, deeply delicious wines.
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I am not surprised, it is an excellent wine, even though I am not a big wine drinker, I appreciate its excellent taste.